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SCADDY Awards honor the best in student advertising


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“Miracle-Gro Outdoor” single newspaper ad by advertising design major James P. Nelson was one of four Best in Show winners at the SCADDY Awards ceremony Jan. 26.

By: Ally Hughes

Published: Friday, February 8, 2008

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The SCADDY Awards, held Jan. 26 at the Lucas Theatre in Savannah, honored SCAD student advertising and advertising-related work in 16 categories. Nearly 1,600 entries were received and judged by a panel of faculty and industry professionals, including best-selling author and copywriter Luke Sullivan.

Ken Ziegler’s entry “Datecam.com” was selected by Sullivan to receive a Special Judges Award for Copywriting. Ziegler is a senior advertising design student.

All of the award-winning work will be entered free of charge in the local ADDY Awards contest, the advertising industry’s largest creative competition. Local gold-medal winners proceed to the regional and national levels.

“The advertising design department at SCAD is devoted to preparing students for careers in the advertising industry,” said David Foote, SCAD-Atlanta advertising design professor. “That means encouraging collaboration and rewarding creative excellence. That’s why we host the SCADDY Awards.”

Read more about the SCADDYs.


Hughes is interim assistant director of communications.

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Winners

Best in show:
  • Poster: “RST Poster,” Jesse Walker
  • Newspaper, single ad: “Miracle-Gro Outdoor,” James P. Nelson
  • Film title, trailer or promotion: “Concrete Poetry,” Amy Soon
  • Animation: “Culinary Work of Art,” Alex Davidson, Phil Guthrie and Philipp Bichsel

Logo design:
  • "Poseidon Aquarium," Yi-Chun Yeh, Taoyuan, Taiwan (graphic design)
  • "Soto delCielo," Clarissa Soto, Jacksonville, Fla.(graphic design)

Corporate identity package:
  • "Nonillogical Design," Alex Westray, Cowy, N.C.; Thasattarn Suwarnyad, Bangkok, Thailand; Andrew Hwan Lee, Seoul, South Korea (graphic design)
  • "Mere Simplicity," Kris Szu-Hsiung Tsao, Taipei, Taiwan (graphic design)
  • "Museum of Ordinary Things," Maya Krauss, St. Louis (graphic design)

Packaging:
  • "DearJohn/DearJane," Bonnie Clas, Hollywood, Fla. (graphic design)
  • "Constandse Apparel," Bonnie Clas, Hollywood, Fla.(graphic design)
  • "Mess It Up" - Hsiao Han Pu, Taipei, Taiwan (fashion)

Brochure:
  • 36 hrs,” Sean Ryan Cooley, Langenlebarn, Austria (graphic design)
  • "Change," Alison Johnson, Troy, Ala. (graphic design)

Poster:
  • “Little 5 Points Parade,” Lauren Rolwing, Nashville, Tenn. (illustration)
  • “RST Poster,” Jesse Walker, Enterprise, Ala. (graphic design)
  • "Walk the Line," Patrick Reid, Mobile, Ala. (advertising design)
  • "Cat Power," Fania Cannata Costaramgos, Panama City, Panama (graphic design)
  • "Ocean Awareness," Damon Carlson, Great Barrington, Mass. (illustration)

Direct marketing:
  • "Acacia," Yi-Shan Hsieh, Taipei, Taiwan (graphic design)
  • "Red Bull," Eric Keezer, Palm Springs, Fla. (graphic design)

Out-of-home:
  • “Gameboy Micro,” Brian Novoa, Pennsauken, N.J. (advertising design) "Level Vodka,” Maite Canto, Guaynabo, Puerto Rico (graphic design)
  • "Miracle-Gro Outdoor,” James P. Nelson, Jefferson, Ind. (advertising design)
  • “Sirius,” Maite Canto, Guaynabo, Puerto Rico (graphic design)
  • "Jamba Juice," Leslie Stanbury, Fort Lauderdale, Fla. (advertising design)

Non-traditional advertising:
  • “Fair Trade Bananas,” Kristin Mulzer, Santa Claus, Ind. (graphic design)
  • "Land Rover Stickers," Brian Novoa, Pennsauken, N.J. (advertising design)

Newspaper — single ad:
  • “Miracle-Gro Newspaper,” J. Andrew Milauckus, Saugautuck, Mich. (advertising design)

Newspaper — campaign:
  • “Pantone,” Michael Rosenau, Newberg, Ore. (advertising design)
  • “Tim Hortons” - Lori Bryant, Stone Mountain (advertising design)

Magazine — single ad:
  • “Miracle-Gro Magazine,” James P. Nelson, Jefferson, Ind. (advertising design)
  • “Survive the Cool War,” Patrick Reid, Mobile, Ala. (advertising design) "Dove," Alyssa Wilson, Charlotte, N.C. (advertising design)
  • "Bose Theatrical Sound," Fabien Dodard, Port-au-Prince, Haiti (advertising design)
  • "Nuclear Stapler," John Wright, Falls Church, Va. (advertising design)

Magazine — campaign:
  • “Korean Air,” Fabien Dodard, Port-au-Prince, Haiti (advertising design) "Half Empty," Cristina Payne, Seattle (fashion)
  • "Invisible Handcuffs," Kevin Yaun, Flowery Branch (advertising design) "Newsweek," Aruch Komes, Bangkok, Thailand (advertising design)
  • "Pop Tart," Brian Novoa, Pennsauken, N.J. (advertising design)
  • "Pantone Elements," FeiFei Sun, Savannah (advertising design)
  • "Poaching," Ke Wang, Hunan, China (advertising design)
  • "You Are What You Eat," Greta Ackerman, Montvale, N.J. (advertising design)

Integrated campaign:
  • "CG Sparks," Dakota Whitney, Fort Collins, Colo. (advertising design) "Hello," Sean Ryan Cooley, Langenlebarn, Austria (graphic design)
  • "Total," Madhavi Wagh, Mumbai, India (graphic design)

Web site:
  • “Hang Glider Empire,” Sean Ryan Cooley, Langenlebarn, Austria (graphic design)

Online advertising:
  • "Love," JooSung Yoo, Seoul, South Korea (illustration)
  • "Prius," Mami Serwaa Lundy, Accra, Ghana (advertising design)

Film title, trailer or promotion:
  • “Concrete Poetry,” Amy Soon, Singapore (broadcast design and motion graphics)
  • "Picture of Dorian Gray," Jan Menzen, Bonn, Germany (broadcast design and motion graphics)
  • "Johnny Dangerously," Marco Tulio Peidy, New Orleans (broadcast design and motion graphics)

Television commercial:
  • "Peace Corps,” Kevin Webster, Bellingham, Wash. (broadcast design and motion graphics)
  • "Be Yourself," Micah Stansell, College Park; Conroy Williamson, Fort Lauderdale, Fla.; Shaunda Head, Decatur; and Shawn Goodrich, Potterville, Mich. (broadcast design and motion graphics)
  • "Converse," Alex Davidson, Cincinnati, Ohio (broadcast design and motion graphics)
  • "Heinz," Todd Perelmuter, Louisville, Ky. (advertising design), and Evan Watkins, Louisville, Ky. (film and television)
  • "iPod Shuffle," Shaun Harrison, Charlotte, N.C. (broadcast design and motion graphics)
  • "Take A Load Off," Mark Lopez, Austin, Texas (broadcast design and motion graphics)

Commercial photography:
  • "Survive the Cool War” - George Gill, Potomac, Md. (photography), and Patrick Reid, Mobile, Ala. (advertising design)
  • "Sarah Churchill," Sarah Churchill, Red Hook, N.Y. (photography)

Advertising illustration:
  • “Ocean Awareness,” Damon Carlson, Great Barrington, Mass. (illustration)
  • "Pico de Gallo," Oscar Rene Martinez, Dallas (graphic design)
  • "Robbie Williams," Yukiko Adachi, Ashiya, Japan (illustration) "Constandse Apparel," Bonnie Clas, Hollywood, Fla. (graphic design) "Screaming Jack Wine," Dave Valeza, Covina, Calif. (illustration) "Vespertine," Bonnie Clas, Hollywood, Fla. (graphic design)

Advertising animation:
  • “Culinary Work of Art,” Alex Davidson, Cincinnati, Ohio; Phil Guthrie, Fort Worth, Texas; and Philipp Bichsel, Winkel, Zurich, Switzerland (broadcast design and motion graphics)

Book illustration:
  • “Classroom Revival,” Ken Ziegler, Flanders, N.J. (advertising design)
  • “U2 Book Cover,” Bonnie Clas, Hollywood, Fla. (graphic design)
  • "Many A Mickle" - Julia Sturm, Ravensburg, Germany





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