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Class in the Spotlight
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Student work takes flight through online publisher
 Students in graphic design professor Barry Roseman’s Print Studio II course created a documentation book that featured all four of their concepts and designs. By Monique Bos Published: Friday, January 4, 2008 Last winter, the four graduate students in the Savannah College of Art and Design-Atlanta Print Studio II course, taught by graphic design professor Barry Roseman, created a unique piece for their portfolios: a bound documentation book to show off their work. The students’ project for the quarter was developing a new corporate identity for Eos Airlines, and the book traces the progress of their ideas and concepts. The four students — Rachele McGinty-Mock, Juyeong Ok, Amy Deer Vainieri and Scott Zettergren – produced the bound book through online publishing site www.lulu.com. “In this course, I require each student to design a ‘documentation book’ that presents their final solutions and design exploration with text (written by each student) to explain each stage of their investigations,” explained Roseman. “I deliberately intended for writing to be a significant part of this project. As an educator, I think graphic designers should be able to articulate ideas relating to their work and design process.” He said McGinty-Mock came up with the idea of using lulu.com, an online self-publishing and distribution service, to create a book that featured all four students’ designs and ideas. “I thought this was a great idea. This part of the project became a team effort, much like an experience that one would have working on a project in a design firm,” said Roseman. “And, in the end, the students would have an impressive piece for their portfolio.” In the assignment for Eos Airlines, Roseman concentrated on the design process. “Since I’ve worked in the corporate identity field for many years … I formulate projects for graduate classes such as Print Studio II to prepare students thoroughly for the design challenges they will encounter in the profession,” Roseman explained. “The students not only dealt with creating new logotypes but also important applications specific to an airline, for example, aircraft livery. Standard applications associated with any corporate identity project such as a stationery system and advertising formats were also addressed … Zettergren had previously worked for Delta Air Lines, and he provided valuable information to the class about the airline industry.” They also had a chance to apply what they had learned in the design and development of the book, Roseman said. “The book itself became a challenging publication design problem, which was an appropriate project for the course and a good learning experience for the students,” he explained. The online publishing company allows users to print one copy of a book at a time, so the class printed two test versions, which allowed them to proofread and revise the text. “Last summer, I met with the students several times to make editorial and visual improvements to the first version, and we are in the process of completing the final version,” said Roseman. “The book will be valuable addition to the students’ portfolios because it provides an impressive presentation format. Unlike a Web presentation, it is tangible.” Printing costs vary depending on the format of a book, but are relatively inexpensive, usually less than $50. Roseman said this aspect also makes it a valuable resource for students. In fact, for his Fall 2007 Publication Design course, he said, “Each student is designing a book about a topic of their interest, for example, Italian Renaissance Architecture or Renowned Chefs in the Development of American Cuisine. They are planning to have their books printed at lulu.com.”  |
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