The Chronicle stops the presses- Play offers new twist on classic story
- Students create illustrations for Georgia Ports Authority
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Graduate student channels classic horror in thesis film - Alumnus creates mobile gallery
- SCAD libraries hold artist’s book competition for students
- Griffis discusses development of Arthur legend
- Noted author speaks to students
- The Green Scene: 'We have a dream'
- Personnel File: New staff members join SCAD-Savannah
- SCAD hosts regional IDSA conference
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- The Bee Line
- Women’s lacrosse sets records in Kennesaw State win
- Athlete Feats highlights for Feb. 22
- Baseball takes series from St. Thomas
- Women’s basketball wraps up second place in Florida Sun
- Athletics updates for Feb. 15
- Baseball off to best start in program’s history
- Big third period leads lacrosse team to victory
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Class in the Spotlight
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Kim provides students with complete ‘Package’
 Photo courtesy of Henry Hongmin Kim Jung Hoon Park received second place in a national competition for the cosmetic bottle he created in graphic design professor Henry Hongmin Kim’s Package Design class. By Monique Bos Published: Friday, October 12, 2007 Savannah College of Art and Design-Atlanta graphic design alumni Jung Hoon Park and Johanna Tysk (both B.F.A., 2007) traveled to New York City in September to receive awards for work they did as seniors. As an assignment in professor Henry Hongmin Kim’s Package Design class, the students created cosmetic bottles for the annual Young Designers’ Competition sponsored by the Independent Cosmetic Manufacturers & Distributors Association. Park received second place, and Tysk won third. Kim assigns the competition to students every year. “They have to design a simple cosmetic bottle,” he explained. “The project requires product knowledge and research into mass production — they need to understand a lot of information.” Kim expects his students to conduct research about existing products and packages for every assignment, he said. “They have to apply their ideas to the context,” he said. “There’s a lot of information they have to deal with, and a lot of research. They have to understand what’s out there already, and then design something that can compete with those products.” One of the benefits of the competition is that students have to consider the clients’ needs, not just their preferences for the project, he said. “Graphic designers usually aren’t in charge of choosing their own subject matter,” he explained. “But graphic design also needs to be fun.” To maintain that element of fun, he assigns several experimental projects each quarter and gives students some leeway in choosing their subjects. The first assignment is a film promotion. “I ask students to choose their own favorite film before I let them know what they’re going to do with it,” he explained. “They do the DVD packaging for the movie.” For the next project, students create an interactive display that can be used to sell toys in a retail setting. Again, he encourages them to choose their favorite toys to promote. “I want them to keep their interest in design,” he explained. “As long as the students like it, I like it too. They’re dealing with their own favorite subject matter.” Their third assignment is to choose an item they use daily and design packaging for it. “It could be dental floss, toothpaste or a toothbrush, or shaving foam,” Kim said. “It could be the most boring item, so this is the most difficult project. I want them to go to an actual retail store, such as CVS or Walgreen’s, take pictures, and see how to design a package that stands out in that context. What can you do with this item?” He also requires them to consider whether people would buy an item just because it stands out. He used the example of men’s shaving foam; most of the bottles are blue, so a pink bottle would draw attention. However, pink probably wouldn’t appeal to male consumers, so metallic blue might be a better option. Kim’s goals for his students are twofold: He wants to prepare them for successful professional careers, and he wants them to be passionate about graphic design. Given the success of Park and Tysk in the national competition, he is succeeding on both fronts. “Graphic design is my hobby, my job, what I do when I get bored — everything,” said Kim, who operated his own firm in Chicago, as well as teaching at the Art Institute there. “I hope my students can share that enthusiasm.”  |
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