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Students in advertising design chair David Foote’s graduate class present designs to Beverly Anderson (right), executive vice president of strategic planning for Fletcher, Martin and Ewing ad agency in Atlanta March 11. “They assigned the students a real client: A prepaid debit master card that is reloadable,” Foote said. “The students had to develop a brand image, strategy and ad campaign based on that strategy.” The target audience ranged from travelers and online shoppers to parents with kids in school. “It won’t be produced, but it is a real assignment that demonstrates the philosophy of the advertising design department in that our classrooms are in the world outside the school walls,” Foote said.
Daniel Brown (kneeling in the foreground) from Cogdell & Mendrala Architects and Paul L. McKeever from Cowart Coleman Group look over SCAD architecture student Paul Schwarzkopf’s designs for the Oatland Island Education Center March 9. Students in LaRaine Papa Montgomery’s Studio 3 class worked on “ECO-LIT,” a green design program. “‘ECO-LIT’ is an educational paradigm that educates future architects, future clients and their teachers about green design,” Montgomery said. “‘ECO-LIT’ teams third-year architecture students with local schoolchildren [from Charles Ellis Montessori Academy] in a green design project in the community. The design team works together to study ecology, the ecosystems in the salt marsh and maritime forest habitats, sustainable design strategies, and then conceptualizes a green building design that respects the fragile environment of the site.” Local architects evaluated the designs during the final review on Oatland Island March 9. Students have a ‘ball’ with fund-raising campaign Savannah College of Art and Design junior graphic design major Ryan Kaminski presents his design for a fund-raising project to members of the American Diabetes Association’s Kiss-A-Pig Campaign at Poetter Hall March 10. Kaminski and other members of professor Louis Baker’s Studio 1 class were asked to create branding for a new signature fund-raiser, a “Hair Ball” — a dance and wig party. The students were responsible for naming the event, designing the event logo, and developing an integrated marketing campaign that included the invitation, ticket, brochure, newspaper ad, poster, flyer, billboard and TV commercial. “If successful, the event name, logo and branding may be adopted for use by the national organization,” Baker said. The Kiss-A-Pig Campaign is an 11-week series of events that raises funds for diabetes education and research. |
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